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Monitor Audio

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Monitor Audio


Monitor Audio manufacture quality Hi-Fi speakers, among which is their flagship product, Platinum PL300. Being smaller than some of their competitors, Monitor Audio have always been creative thinkers with marketing. Whilst promoting Platinum at the Classic Rock Awards, Tony Iommi, founder of Black Sabbath, commented that he would buy a pair…. Instantly the marketing manager made an agreement that he could have them in exchange for a promotional photograph.

Off we went to Birmingham to set up the shot in a hired studio. All morning was taken experimenting with lighting that would suit both the product and Mr. Iommi’s persona. The shoot went well and both Tony Iommi and his representatives were delighted with the images that they were instantly able to view and the advert was produced.

A few months later we were able to photograph Tony playing live at the High Voltage festival. After converting the colour version to sepia, our chosen image was submitted to his agent for permission to refresh the advert. All were delighted with the effect and I am pleased to say that the adverts have run on the back page of Classic Rock for several months.